Microsoft and OpenAI to Revolutionize Search with ChatGPT Competition Against Google
Microsoft and OpenAI Team Up to Compete with Google Search
Microsoft is poised to leverage technology from OpenAI in an effort to disrupt Google’s search market dominance. This collaboration has been building over the years, starting with a significant $1 billion investment from Microsoft in OpenAI back in 2019 as part of an exclusive partnership aimed at developing groundbreaking Azure AI supercomputing technologies.
In 2020, the partnership deepened when Microsoft secured exclusive rights to use OpenAI’s GPT-3. This licensing agreement has empowered Microsoft to utilize GPT-3’s advanced features to create and provide innovative AI-driven solutions. Now, both firms have ambitious plans to transform Bing into a stronger competitor against Google Search.
According to reports from The Information, the upcoming iteration of Bing will incorporate OpenAI’s ChatGPT, enhancing its functionalities significantly. Microsoft has also expressed plans to integrate OpenAI’s DALL-E 2 image generation capabilities into Bing. This feature is expected to debut in the recently unveiled Microsoft Designer app and will be made available in Microsoft Bing’s Image Creator, as mentioned by AI for Business author John Roach.
Since its launch, ChatGPT has generated excitement and apprehension among users, while AI image generators like DALL-E have sparked considerable debate in recent months. ChatGPT was open for public testing starting on November 30, 2022.
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