Adobe to Start Selling AI-Generated Stock Images

Adobe has announced its plans to sell images created by AI-driven tools such as DALL-E, Stable Diffusion, and Midjourney. The rapid evolution of generative AI technologies has significantly boosted their appeal in recent months. Users can now create intricate images simply by inputting a text prompt. A recent discussion highlighted the uniqueness of various image synthesis tools, noting that each tool offers its own “sound” in terms of artistic expression.

In October, Shutterstock revealed its enhanced collaboration with OpenAI, the creator of DALL-E. This partnership will enable Shutterstock to provide DALL-E-generated images to its customers. Despite the excitement surrounding generative AI, there are rising fears about potential misuse, including scams and misinformation. Such concerns led OpenAI to postpone public access to its tool until it could establish safeguards to counter these risks.

Adobe customer Alex Q commented, “There is a way to integrate generative AI the right way. With Adobe’s scale, they have the potential to execute this correctly. The key will be how companies interact with their communities concerning these tools.” Another issue at the forefront is copyright, especially regarding how the partnership between Shutterstock and OpenAI plans to ensure fair compensation for artists whose works contribute to AI development.

The question of what happens if an AI-generated image bought through Adobe’s platform infringes on copyright remains unresolved. Adobe maintained in a statement that it is committed to leading the transformative journey that generative AI represents. The company aims to create tools that bolster artistic creativity rather than replace human imagination. They believe that, when utilized and disclosed properly, generative AI can significantly enhance creative workflows for both digital asset consumers and the creators behind those assets.

Furthermore, Adobe is investing in attribution innovations, such as digital provenance technologies developed through its Content Authenticity Initiative (CAI). Although current assumptions point to existing copyright laws applying similarly to both standard and AI-generated images, clarity on the subject will likely emerge only after relevant legal cases establish precedents.

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