Explore Denmark’s Iconic Landmarks Through an Innovative AI-Driven Campaign
Artificial Intelligence, Industries
VisitDenmark has launched a unique promotional campaign designed to promote the Danish way of life as a refreshing alternative to traditional bucket list tourism. Utilizing artificial intelligence, famous landmarks like the Mona Lisa and the Statue of Liberty are personified with a playful message: “Don’t come see me – visit Denmark instead.” This campaign not only leverages a clever concept but is also entirely crafted by AI.
In one of the humorous videos, an AI-generated script imagines the Mona Lisa delivering a speech encouraging visitors to choose Denmark over waiting in long lines at popular sites. The initiative aligns with VisitDenmark’s brand campaign, “Don’t be a tourist – be an Explorist,” positioning the country as the antidote to overcrowded tourist destinations.
The campaign, developed by the Danish advertising agency Brandhouse/Subsero, creatively showcases how even the world’s most famous attractions can recognize the absurdity of typical tourism. Louis Pilmark, the creative director, explains that having these iconic figures advocate for alternative experiences highlights the drawbacks of following conventional tourist paths.
Innovative Use of AI Technology
What sets this campaign apart is that both the scripts and visuals were generated using artificial intelligence. While techniques like deepfake and motion synthesis have been utilized in various projects, this initiative is among the first to marry these technologies with fully AI-generated scripts. Kathrine Lind Gustavussen, senior PR at VisitDenmark, noted, “The scripts are 100% generated by AI—we didn’t write a single word, only edited for accuracy and length. While it felt somewhat risky to entrust our messaging to AI, we are thrilled to lead the tourism sector by employing cutting-edge technology to convey our creative messages.”
Rethinking Tourist Attractions
The overarching theme of the campaign, which was crafted by London-based agency Fold7, is based on the insight that traditional bucket list attractions are losing their appeal. Research conducted in the UK, Sweden, and Germany revealed that experiencing overcrowded sites often leads to holiday disappointment, with over half of respondents agreeing they would prefer to avoid such environments.
According to Yelena Gaufman, strategy partner at Fold7, “Denmark may not be a bucket list destination with grandiose attractions, but it offers plenty of captivating smaller experiences instead. This presents a significant opportunity to attract a different kind of traveler—the anti-tourist, the Explorist.”
For those interested in further exploring the realms of AI and big data, the upcoming AI & Big Data Expo in Amsterdam, California, and London is a perfect opportunity. Additional enterprise technology events and webinars can be found through TechForge.
MedTech AI, Hardware, and Clinical Application Programs
The AI Execution Gap: Why 80% of Projects Don’t Reach Production
Teachers in England Given the Green-Light to Use AI
AI’s Influence in the Cryptocurrency Industry
Join Our Community
Subscribe now to receive all our premium content and the latest tech news directly to your inbox.
The Role of Machine Learning in Enhancing Cloud-Native Container Security
Machine learning is revolutionizing cloud-native container security by providing advanced analytical capabilities. By employing algorithms that learn from previous data, organizations can detect vulnerabilities and predict potential threats more effectively.
Artificial Intelligence: A New Era
On June 11, 2025, Sam Altman from OpenAI announced that we have entered the era of superintelligence. This significant development marks a pivotal moment in the field of artificial intelligence.
On June 10, 2025, Magistral revealed their Mistral AI, which aims to compete with major tech firms by introducing a groundbreaking reasoning model. This innovation represents a bold challenge to the status quo in the industry.
AI’s Impact on Various Sectors
The influence of AI extends beyond tech giants. It is increasingly making its mark in the cryptocurrency sector, transforming how transactions and valuations are approached.
Exploring AI Contributions
These developments illustrate the remarkable potential of AI technologies. As we investigate further, the ethical implications and societal consequences of these advancements must also be examined.
Stay Informed
For continuous updates on the latest in technology and AI, consider subscribing to our newsletter. We deliver premium content directly to your inbox, ensuring you remain at the forefront of industry changes.
